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Something short and sweet.
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The thing you want to sell, up to 1GB.
A teaser image, up to 10MB.
Tell folks what they're in for.
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Set a fair price. Or not. But you probably should.
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Use a new Monero address you have never used, and will never use anywhere else. This address will be used to verify that you are the uploader of this file. Anyone with knowledge of this address can edit your product.